Typically, a hashtag is used to identify specific topics, ideas, people or places. On social media they can aggregate conversations and filter for posts by multiple users. 

A willu hashtag is different because no one else can claim it. Think of it as owning the conversation. Willu gives you control over the hashtag and helps you engage with followers as part of a private network.

On willu, users need to opt-in to follow a hashtag. Through SMS and in-app messaging, you get a direct line to a subset of your audience who really wants to hear from you. No one else can see your content, and feeds are completely ad free. You won't be competing with other messaging and since it's private, your followers can engage openly and give you honest feedback.

Also, unlike crowded social media channels, SMS has a 98% open rate. You'll get more eyes on your content and be able to interact more effectively. We're confident you'll see why a willu hashtag is different and encourage you to try one for free for 7 days. Let us know how it's working for you!

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