Typically, a hashtag or # symbol, is a way for identifying specific topics, ideas, people or places. 

People often use hashtags on social media as a way of filtering specific posts from other users. 

A willu hashtag is different, because no one else can claim it. Think of it as owning the conversation. Plus, a willu hashtag means you get a direct line to your audience with content you already know they want to hear.

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